Accordo Group Appoints George Bell to Board of Directors
November 13, 2018

AUCKLAND, New Zealand – November 13,

2018 – Accordo Group, a global B2B customer success management company, today announced seasoned executive George Bell has been appointed to the Company’s Board of Directors.

For over 30 years, Bell has created and grown B2B and B2C businesses. He has served as the CEO of five companies, two of which were publicly held. An acclaimed industry thought leader, Bell authored the 13-part blog series “Yours to Lose” running on Business Insider discussing the challenges faced by start-up CEOs. He is also a four-time Emmy award-winning writer and producer of adventure, wildlife and vanishing-culture documentaries.

“We are very fortunate to have George join our board,” said Eric Martorano, CEO of Accordo Group. “His expertise and notable success working with fast-growing, global organizations will bring valuable insights to Accordo. And, as we uncover new challenges and opportunities in this growth period, George’s diverse background offers a unique perspective that enables us to level-up in driving success for our clients and their customers.” “I am honored to serve on Accordo’s Board of Directors,” said Bell. “Accordo’s innovative technology platform and almost 20 years of expertise in process engineering and big data analytics has established them as a global industry leader in enabling customer success. It’s an exciting time for Accordo and I am thrilled to be a part of the team.”

Previously, Bell served as CEO of Jumptap, a mobile advertising platform (sold to AOL); CEO of Upromise (sold to Sallie Mae); chairman and CEO of Excite and Excite@Home; and former chairman of Harris Interactive (sold to Nielsen). Prior to the advent of digital media, Bell founded The Outdoor Life Network (now NBC Sports Network) and has been the recipient of the Ernst & Young “Entrepreneur of the Year” Award for California and New England.

Bell has been featured in TIME, Fortune, Forbes and Businessweek, and has appeared regularly on CNBC as both a guest and co-host, where he has spoken extensively on new media, convergence, and leadership. In his non-profit work, he serves on the boards of the Trust for Public Land and SquashBusters.

Bell’s appointment increases the size of Accordo’s Board to four members. Other Board members include CEO Eric Martorano and Company Co-founders Vicky McCullough and Wayne Jackson.

About Accordo Group

Accordo Group is a global B2B customer success management company leveraging big data analytics and innovative technology to help businesses retain and grow their customers. Operating in more than 20 countries around the world, Accordo helps the SMB segment optimize its software utilization and productivity. Combining the power of business analytics and data science, Accordo makes it easier for businesses to manage their software assets. A dedicated team of sales professionals, product specialists and technology advisors are on hand to offer assistance and make sure its clients and their partners’ customers receive the most value from their tools while staying informed about new developments that are relevant to their business. For more information, please visit: or connect on LinkedIn or Twitter

For Press Inquiries, Please Contact:

North America & United Kingdom
Libby Vicenzino

New Zealand
Tabitha Samuel
Accordo Group
64 21-085-94989

Go to Top